How Top Brands Like Netflix & Wayfair Boost Sales with Retargeting

Hey — it’s Candy here! 🍬

Ever had a potential customer visit your site, browse around, maybe even add something to their cart… but then leave without making a purchase? We’ve all been there. But the good news is, with Retargeting Campaigns, you can bring those visitors back and turn them into customers.

In the next few minutes, I’ll show you how retargeting can help you re-engage your visitors and drive more sales—just like it’s done for brands like Wayfair and Netflix.

The Power of Retargeting Campaigns

Retargeting ads work by tracking visitors who’ve previously interacted with your website, but didn’t complete an action—like purchasing a product or signing up. You can then show them personalized ads as they browse other websites or social media platforms, gently reminding them of what they left behind.

Imagine nudging that customer who was this close to checking out with a reminder that the product they wanted is still available—and now even on sale. It’s a great way to bring them back to your site and complete the purchase.

Proof It Works:

• Wayfair: Shows retargeting ads featuring the products visitors have viewed but haven’t purchased, driving them back to complete the sale.

• Zappos: Retargets visitors with ads for items they’ve left in their shopping cart, leading to a high cart recovery rate.

• Udemy: Runs retargeting campaigns offering discounts or reminders to visitors who showed interest in courses but didn’t enroll.

• Netflix: Re-engages users who visited their subscription page but didn’t sign up, reminding them of all the content waiting for them.

• Adobe: Retargets visitors who explored their software but didn’t commit, offering tailored ads to encourage purchase.

These brands have used retargeting to re-engage visitors and increase conversions. Now, it’s your turn.

How You Can Use This Strategy:

Here’s how retargeting can work for different products:

• 🛍️ E-commerce Stores: Retarget visitors with ads that showcase products they viewed or left in their cart.

• ✈️ Travel Services: Show ads featuring flights or hotels users searched for but didn’t book.

• 🎓 Online Courses: Retarget users who visited course pages but didn’t enroll, offering a limited-time discount.

• 📦 Subscription Services: Re-engage visitors who showed interest in subscription plans but didn’t subscribe, offering them a free trial.

• 💻 Software Companies: Retarget potential customers who browsed your software features but didn’t purchase, offering a special deal or demo.

Retargeting ads keep your brand top of mind and encourage customers to take action they might have missed the first time around.

Tools You’ll Need:

To get started with retargeting, here are the tools you’ll need:

• Retargeting Platforms: Use Google Ads or Facebook Ads to set up your retargeting campaigns.

• Analytics Tools: Track visitor behavior and ad performance with Google Analytics or Facebook Pixel.

• Ad Creative Tools: Design engaging ad visuals with Canva or Adobe Photoshop.

Step-by-Step Guide to Getting Started:

Here’s a simple guide to help you launch your retargeting campaign:

1. Install the retargeting pixel: Add the pixel code to your website to track visitor behavior.

2. Create personalized ad creatives: Tailor your ads based on different audience segments, like cart abandoners or product page viewers.

3. Set up your retargeting campaigns: Choose your platforms (Google, Facebook, etc.) and configure the campaigns to target specific segments.

4. Monitor performance: Track key metrics like click-through rate (CTR) and conversions to see how well your ads are performing.

5. Optimize for better results: Adjust your targeting, creatives, and budget based on performance data.

Time & Investment:

Retargeting campaigns can start showing results in 1-2 months, depending on how quickly you can set up and optimize. Expect to spend between $500 - $10,000 per month, depending on your ad spend and campaign scale.

Visual Elements:

Here are a few ways to make your retargeting campaigns more engaging:

• Carousel Ads: Use carousel ads to show multiple products a user viewed, giving them more reasons to come back and shop.

• Video Ads: Include short product videos or testimonial clips in your retargeting ads to reinforce trust and engagement.

• Interactive Poll: Ask your audience “Have you ever clicked on a retargeting ad?” (Options: Yes, Sometimes, Never).

• Clickable Icons: Let readers click on each product category (E-commerce, Travel, Courses, etc.) to see specific retargeting ad examples.

Wrapping It Up

Retargeting campaigns are a powerful way to bring back visitors who didn’t convert the first time. With personalized, well-timed ads, you can remind them of the products they loved and nudge them toward completing the purchase.

Your customers are out there—they just need a little reminder. Start building retargeting campaigns today and watch those conversions climb!

Hope this helps!

Sweet success awaits,
Your Marketers Candy Crew 🍬

P.S. Retargeting can be a game-changer, but it’s not without its challenges. What’s been the toughest part for you—setting up the campaigns, designing the ads, or optimizing performance? Hit reply, and let’s figure out how to boost your retargeting results together! 🚀